Date

11.01.21

We get asked frequently 'Do I need professional branding?'.

We work with many small businesses and, as a small business ourselves, we understand the challenges we face.

Very often when you are just starting your small business, finances are, understandably, tight. For this reason, many small business owners decide to put branding off until they have a bit more spare cash or a bit more spare time.

We did the same.

Unfortunately, whilst fingers crossed, you may get more cash, the time part will probably never materialise! Investing in your branding from the offset will make such a difference to your business and more importantly how you, and others, feel about your business.

Branding for small businesses is crucial. It helps to:

1.

Build trust – customers won’t see you as just ‘having a go’ they will know that you are serious about what you are doing and if they think that, they are far more likely to recommend you.

2.

Develop connections – branding creates emotional ties. It’s about conveying what your business does in a visual snapshot. We make decisions, especially purchasing decisions, based on how we feel.

3.

Increase revenue – when you can recommend a ‘brand’ they tend to do so more often. ‘It’s from my friend’s brother’s girlfriend who has just started her own business’ doesn’t roll off the tongue as easily!

4.

Create value – If you receive an order from a professionally branded business it almost validates the cost and the purchase and people are more likely to both recommend you and buy from you again.

5.

Inspire others – you may not have employees now, but hopefully you will in the future. Working for a brand helps to give us an identity and purpose. It makes them want to do a good job for you.

6.

Stand out – How can you stand out from your competitors and make a lasting impression? Branding can do that. The little extra special touches that branding allows really do make the difference.

7.

Re Energise – Branding is a great way to increase traction on your social media platforms. If you have been going for a while, a new brand is a perfect way to reconnect with your audience and promote yourself.

Our Business Stationery range is designed with small businesses in mind, and specifically, small business start ups.

We offer a full range of business statonery that you can then use across all your business stationery and marketing collateral to showcase and emphasise your branding.

Our cost effective, high quality products include logo stickers, business cards, personalised tags and stickers, customised order books and thank you/review stationery.